IZA," the origin of 'ubusuna,' is a formal line that pursues 'Japanese clothes that can be loved for a long time.' By combining the traditional Japanese beauty of "koryu," which expresses wabi and sabi, with modern styles and global designs, we have created new "Japanese clothes".

The designs are also defined by the texture, luster, and nuance of the materials used to enhance the beauty of the garments. The clothes are made to make the wearer look and feel their best. The unique designs, inspired by the "straight arc pattern" of the Kumamoto Idera burial mound, sublimates indigenous elements into sophisticated accents.

The "SUSA" collection built on the ideas of "IZA" and created a style that was both casual and elegant. The "Learning from the past" aesthetic is the foundation of this collection. Monogram prints and camouflage were inspired by the straight arc pattern found in ancient tombs, while gentle color schemes draw from the climate of Aso.

While IZA is based on materials,"SUSA" starts from the perspective “that is not here right now". We will continue to expand the world view of "ubusuna" by taking on the challenge of textile production.